The principle of this technology is that the heated embossing die with prepared graphic is printed under high temperature and pressure to the advertising product via a special foil.

Pressure and heat separates from the foil the specific layer that is to be transferred and it adheres to the imprinted surface. This system is financially more demanding than pad printing, but it is surely worth the result.

This technology is especially suitable for branding company diaries and bases of calendars. Outstanding results can be obtained using gold or silver foils as a comparable quality cannot be reached using any other technology.

Furthermore, it is possible to emboss without any color foil, using the so-called blind method. This type of embossing is mostly used for leather advertising products.